Lora Roof Completion Report

Your new Lora roof will last a lifetime. A lot of dedicated workmanship goes into installing a roof of that quality. We want you to understand that workmanship—and have it all documented.

The Lora Roof Completion Report records:

  • Removal of the old roof.
  • Details of all structural wood your new roof sits on.
  • Details of all workmanship.
  • Results of the Lora Leak Test.
  • Final inspection by Building and Safety.
  • All warranty information.
  • How to keep in touch with us in the future.


We believe you should know the details of what's on your roof. The Lora Roof Completion Report gives you this knowledge.

Lora Roof Inspection Report

Not all roof inspections are equal. The Lora Roof Inspection is a high quality and comprehensive 61-point roof inspection—and it's free.

Our inspector will examine your roof from the ground, at the roof edge, from above the roof, and from inside the attic (we wear shoe coverings in your home), taking photos and writing notes throughout. The inspection process takes 30-60 minutes.

The resulting Lora Roof Inspection Report is the basis for making informed decisions about your roof.

Roofing options

Lora is partnered exclusively with ESP Roofing. Two organizations, closely coupled to deliver a customer-centered process, from initial conversation to completion.

We install (almost) every roof type, depending on the customer's objectives and the structure. And for each roof type, we've identified and work with the manufacturer with the highest quality product.

Our team has developed expertise across these products from 1,000s of installations. We'll gladly share that expertise with you—walking you through options, and answering all your questions—as you decide on your new roof!

If you'd like to check out more information, here are manufacturer details on the products we've identified as best in class.*

Composite shingle
Owens Corning
Also called: asphalt shingle, architectural shingles, lifetime shingles
This is the most common residential roof type in America. Composition shingles are flat and flexible, consisting of layers of asphalt and fiberglass. The shingles are manually layered over a highly waterproof synthetic fabric underlayment, then nailed in place.
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Composition shingle roofs are affordable and resilient. Modern best in class composition shingle roofs can last 50 years. Older composition shingle roofs last less than 30 years.
Clay tile
US Tile
Also called: terra cotta tile, ceramic tile, Mediterranean tile, Spanish tile
A rustic and old-world look, common in Mediterranean architecture. Clay tiles are curved and rigid, and must be handled with care during installation to prevent cracking. The tiles are manually layered over a highly waterproof synthetic fabric underlayment, then nailed in place via fastener holes, with mortar selectively added as sealant.
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A clay tile roof generally costs about 50% more than an equivalent composition shingle roof. The clay tile deteriorates little from weather—though it’s fragile and can be cracked by impacts. But the synthetic underlayment and sealant mechanisms under the tile require replacement every 25-35 years.
Concrete tile
Eagle
Also called: cement tile, heavy weight tile
A visually differentiated look from composition shingle, and a more modern look than clay tile due to its consistent patterns. Concrete tiles can be either flat or curved. Both shapes are rigid, and must be handled with care during installation to prevent cracking. The tiles are manually layered over a highly waterproof synthetic fabric underlayment, then nailed in place via fastener holes.
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A concrete tile roof costs about the same as a clay tile roof. It’s less fragile than clay tile—though it’s still susceptible to cracking by impacts. The concrete tiles deteriorate little from weather, but the synthetic underlayment and sealant mechanisms under the tile require replacement every 25-35 years.
Metal
Atas
Also called: metal panel, seam metal, crimped metal, standing seam
A very modern and clean look. Metal roofs are flat, with ridges where the panels are joined together. The metal panels are laid on a highly waterproof synthetic fabric underlayment, then screwed down. The panels interlock, forming watertight seams—this interlocking creates the visually appealing ridges that characterize these roofs.
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Metal roofs are a premium roofing option, and cost more than clay and concrete tile roofs. A metal roof will last 30-50 years. They’re used frequently in snowy climates, as they prevent snow buildup on the roof. And they’re used infrequently in coastal areas, since the sea air corrodes them.
Asphalt roll
Polyglass
Also called: modified bitumen or mod-bit, torch down, peel and stick, BUR (built up roofing)
This is the most common roof type for flat roofs in America. It consists of layers of asphalt and fiberglass—similar to composition shingles—and comes in large rolls. It’s unrolled onto the roof, and fastened and sealed through various methods (chemical, heat, etc). Multiple layers are used, to provide redundant water protection.
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Asphalt roll roofs are affordable and resilient. Modern best in class asphalt roll roofs can last 25-35 years. Older asphalt roll roofs last 15-20 years.
TPO (thermoplastic polyolefin)
GAF
Also called: single ply, membrane, heat welded
This is an option for flat roofs. It consists of a reinforcing fabric layer sandwiched between plastic membranes, and comes in large rolls. It’s unrolled onto the roof, and screwed in place. The material is then heat welded along the seams to make them water tight—this heat welding is done via electrically heated air, not an open flame.
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TPO is a premium option for flat roofs, and modern best in class TPO roofs last 30-50 years. It offers great heat reflection, and handles standing water better than asphalt roll.
Silicone cool roof
Gaco
Also called: silicone coating, roof restoration, elastomeric
This is an option for flat roofs. It’s a thick silicone-based liquid material, and comes in tubs. It can be rolled or sprayed onto the roof surface, similar to paint. Sometimes multiple coatings are applied. And sometimes a reinforcing fabric layer is inserted between coatings.
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Silicone coating is designed to extend the life of an existing flat roof. If the existing roof is in adequate condition, a silicone coating can add another 20-50 years of life, with lower cost and quicker installation than asphalt roll or TPO. It offers great heat reflection, and handles standing water better than asphalt roll. Silicone coatings can be periodically reapplied, to extend the roof life further.
* If you've already identified a particular roofing product you'd like installed, and that product isn't in our best in class list, we can very likely still install it for you.

Want solar with your new roof?

Lora is partnered exclusively with ESP Roofing. Two organizations, closely coupled to deliver a customer-centered process, from initial conversation to completion.

We don't just have deep experience in roofing. We've also installed solar on over 15,400 homes—in 2022, we were the second largest installer of residential solar in California. And our solar warranty is the best in the industry.

Our expertise in both roofing and solar means:

  • We can help you evaluate roofing and solar at the same time. One price.
  • We can install roofing and solar at the same time. One installation team, one timeline, one warranty owner.

Warranty

Lora is partnered exclusively with ESP Roofing. Two organizations, closely coupled to deliver a customer-centered process, from initial conversation to completion.

We install (almost) every roof type, depending on the customer's objectives and the structure: composite shingle, clay tile, concrete tile, metal, TPO (thermoplastic polyolefin), silicone cool roof, whatever is required. And for each roof type, we've identified and work with the manufacturer with the highest quality product.

Through our workmanship certification with these manufacturers, whatever roof type you select, we're able to offer you a better warranty than other roofers.

Example: Owens Corning Warranty

For composite shingle roofs—the most common roof type—we work with Owens Corning, the best among a handful of capable products (GAF, CertainTeed, Malarkey, IKO).

We install the Owens Corning Total Protection Roofing System®, a system of components and layers that integrate to yield the best composite shingle roofing performance available. And in recognition of our skill at that installation, Owens Corning has certified us as a Preferred Contractor.

That certification enables us to offer what most roofers can't: a lifetime warranty direct from Owens Corning, on every composite shingle roof we install. Owens Corning is a Fortune 500 company, with nearly 90 years in business. Your new roof, the warranty backing it, and the business behind the warranty will all last a lifetime.

Open Owens Corning Total Protection Roofing System® document
Open Owens Corning Preferred Protection Limited Warranty document

Certified workmanship

Lora is partnered exclusively with ESP Roofing. Two organizations, closely coupled to deliver a customer-centered process, from initial conversation to completion.

We install (almost) every roof type, depending on the customer's objectives and the structure: composite shingle, clay tile, concrete tile, metal, TPO (thermoplastic polyolefin), silicone cool roof, whatever is required. And for each roof type, we've identified and work with the manufacturer with the highest quality product.

These manufacturers provide certification programs, to separate out the 10% of contractors that distinguish themselves in workmanship and business practices. Any contractor can install a manufacturer's product. But when the manufacturer certifies you, they're vouching for:

  • Your workmanship. You've trained with them, passing their exam process. And you've installed their product 1,000s of times, with the manufacturer making unannounced visits your job sites periodically to inspect the quality of your installation.
  • Your business practices. You have a good standing with the Better Business Bureau, good business credit, and the necessary licenses and insurance.

We hold certifications across our roof type manufacturers.

Example: Owens Corning Certification

For composite shingle roofs—the most common roof type—we work with Owens Corning, the best among a handful of capable products (GAF, CertainTeed, Malarkey, IKO).
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Owens Corning has certified us as a Preferred Contractor. But this isn't just a badge of pride. It enables us to offer a lifetime warranty on every composite shingle roof we install—and the warranty is backed by Owens Corning, a Fortune 500 company with nearly 90 years in business!

Financing options

9 out of 10 roofers don't offer financing. This is because, in order to offer financing, a roofer must apply to a lending institution who will vet them for sufficient size, stability, and sophistication.

Lora is partnered exclusively with ESP Roofing. We have the size, stability, and sophistication to offer you:

  • Over 10 financing options.
  • All of which can cover the full cost of most new roofs (given sufficient credit score).
  • All of which require no down payment.
  • With options ranging from 12 or 18 month no interest / no payment loans, all the way to 15 year loans.


Whatever matters to you in getting a loan—interest rate, monthly payment, payment term—we can offer an option that works for you.

Lora New Roof Proposal

Purchasing a new roof is a meaningful decision. We want you to have all the information you need to make it.

The Lora New Roof Proposal includes:

  • A detailed list of work to be done, and products to be installed.
  • A simple price for this work.
  • Warranty details.
  • Optional add-ons, if you indicated interest in them (gutters, insulation, etc).
  • A simple timeline.
  • A breakdown of the differences between Lora and all other roofers.
  • Full-picture pricing: comparison of our price to other local roofers, and expected number changes to your home value, insurance premium, and taxes.
  • Financing options.


We believe you should have simple and complete information when purchasing a new roof. The Lora New Roof Proposal gives you this information.

Close
Your new roof.
Built to last a lifetime
Backed by a lifetime warranty
Customer-centered process
From initial conversation to completion
Guided by ethics
Treating your home like our own
Get A Free Inspection

We do roofing differently

We have the deep experience needed to build you a roof that lasts a lifetime. And we back it up, with a warranty that also lasts a lifetime.

But we do more than the end product: we focus on how we get there. We’ve made every part of our process customer-centered. And our many reference customers tell the story.

Roofs We've Installed
2,100+
Roof Types We Install
Everything
Solar We've Installed
15,400+
States We Serve
California
Warranty
Lifetime
Certified Workmanship
Financing Offered
10+ options

Our body of work

We’ve installed over 2,100 roofs, of all types and all sizes. Whatever roof type you want, whatever size your home, whatever complexity the setup, we’ve got it handled.

Each roof we install is built to last a lifetime, backed up by a warranty that also lasts a lifetime .

And every job is done according to the Lora Process—which focuses on the customer’s experience, from initial conversation to completion.

Composite
Steve
New Lora roof, Aug '23
Composite
Elizabeth and Jason
New Lora roof, Nov '23
Composite
Bryn and Pablo
New Lora roof, Jun '23
Composite
Adrian
New Lora roof, Nov '23
Composite
Michael and Celeste
New Lora roof, Jun '21
Composite
Siddarth
New Lora roof, Nov '23
Metal
Barton and Sarah
New Lora roof, Nov '22
Concrete
Ann
New Lora roof, Feb '17
Metal
Jason and Hunter
New Lora roof, Jul '23

The Lora Process

We examined every part of the customer experience when getting a new roof, from initial conversation to completion. And we made every part more customer-centered.

Understanding your roof

We’ll provide you with a high quality and comprehensive 61-point roof inspection, for free. Not all roof inspections are equal. Our inspectors have the right training, and invest the time required to fully inspect your roof—because a skilled and full inspection is the basis for making informed decisions.

Our inspector will examine your roof from the ground, at the roof edge, from above the roof, and from inside the attic (we wear shoe coverings in your home)—taking photos and writing notes throughout. The inspection process takes 30-60 minutes.

All findings and associated photos are documented in the Lora Roof Inspection Report. We’ll review this report with you, answering all your questions. This report is yours to keep. We do this according to Lora Ethic 2: we are here to educate, not persuade.

If your roof is at risk of leaking, or already leaking, we can help you evaluate a roof replacement. Or if you have more years of roof function left, we’ll tell you—and we hope you’ll consider our services in the future when a new roof is needed. We do this according to Lora Ethic 1: we will never try to sell our customers something they do not need.

Understanding our pricing

If you wish to evaluate roof replacement with Lora, we’ll walk you through selecting material type and color, add-ons you may consider (gutters, insulation, fascia, and more), and financing options. All of this will be documented in your Lora New Roof Proposal.

The Lora New Roof Proposal will also explain our price, which depends on details like your selected material, roof size, roof slope, the base layers we put in place, and more.

And to make your decision fully informed, we don’t just give you our price—we give you full-picture pricing.
  • Price comparison. We’ll provide you expected pricing from other local roofers, so you can compare our price to theirs.
  • Home value. We’ll estimate how much your home value should increase with your selected new roof.
  • Insurance premium. We’ll estimate how much your home insurance premium should decrease with your selected new roof.
  • Tax considerations. We’ll explain ways your new roof expense can reduce your taxes.
We provide this full-picture pricing according to Lora Ethic 2: we are here to educate, not persuade.

Installation of your new roof

We’ll provide you with a simple project timeline, and a single point of contact. And we’ll update you as project milestones approach and are completed. Once installation begins, work at your home typically completes in 1-3 days.

Installing a new roof is a major construction project, which naturally brings with it activity, noise, debris, and dust. In our focus on Lora Ethic 4: integrity wins, treat the customer’s home like our own, we do things other roofers don’t to minimize our impact on your home:
  • We’ll plan where trucks will park, where roofing materials will be staged, and where the dumpster will be situated (for disposal of the old roof). We’ll review this plan with you, and incorporate any special instructions!
  • We’ll cover your landscaping and other sensitive areas with plastic and tarps, to catch debris and dust. We’ll review this covering with you!
  • We’ll help you move or cover any delicate items in the attic, to protect them from debris and dust.
  • We’ll clean up the mess at the end of each work day, throughout the project.
  • We’ll do a large thorough cleaning once the project completes. We remove all plastic coverings and tarps, walk your property looking for wood and shingle scraps, and use a magnetic nail finder to sweep up any loose nails invisible to the eye. We really focus on leaving no nail behind—we aren’t perfect, but are always working to be.
  • Noise is an unavoidable part of construction. If you work from home, or have young children that sleep during the day, we’ll coordinate with you so you can plan around the noise! And if you have any special considerations, we’ll do our best to accommodate.

After your new roof completes

After completing your new roof, we’ll perform the Lora Leak Test—hosing down every part of your roof, and validating proper function at the roof surface, at the roof edge, and from inside the attic (we wear shoe coverings in your home). The Lora Leak Test proves your new roof works exactly as expected.

Documentation from this test goes into the Lora Roof Completion Report, which records:
  • Removal of the old roof.
  • Details of all structural wood your new roof sits on.
  • Details of all workmanship.
  • Results of the Lora Leak Test.
  • Final inspection by Building and Safety.
  • All warranty information.
  • How to keep in touch with us in the future.
Your new roof will last a lifetime. The Lora Roof Completion Report documents it all.
1
Understanding your roof
We’ll provide you with a high quality and comprehensive 26-point roof inspection, for free. Not all roof inspections are equal. Our inspectors have the right training, and invest the time required to fully inspect your roof—because a skilled and full inspection is the basis for making informed decisions.

Our inspector will examine your roof from the ground, at the roof edge, from above the roof, and from inside the attic (we wear shoe coverings in your home)—taking photos and writing notes throughout. The inspection process takes 30-60 minutes.

All findings and associated photos are documented in the Lora Roof Inspection Report. We’ll review this report with you, answering all your questions. This report is yours to keep. We do this according to Lora Ethic 2: we are here to educate, not persuade.

If your roof is at risk of leaking, or already leaking, we can help you evaluate a roof replacement. Or if you have more years of roof function left, we’ll tell you—and we hope you’ll consider our services in the future when a new roof is needed. We do this according to Lora Ethic 1: we will never try to sell our customers something they do not need.
2
Understanding our pricing
If you wish to evaluate roof replacement with Lora, we’ll walk you through selecting material type and color, add-ons you may consider (gutters, insulation, fascia, and more), and financing options. All of this will be documented in your Lora New Roof Proposal.

The Lora New Roof Proposal will also explain our price, which depends on details like your selected material, roof size, roof slope, the base layers we put in place, and more.

And to make your decision fully informed, we don’t just give you our price—we give you full-picture pricing.
  • Price comparison. We’ll provide you expected pricing from other local roofers, so you can compare our price to theirs.
  • Home value. We’ll estimate how much your home value should increase with your selected new roof.
  • Insurance premium. We’ll estimate how much your home insurance premium should decrease with your selected new roof.
  • Tax considerations. We’ll explain ways your new roof expense can reduce your taxes.
We provide this full-picture pricing according to Lora Ethic 2: we are here to educate, not persuade.
3
Installation of your new roof
We’ll provide you with a simple project timeline, and a single point of contact. And we’ll update you as project milestones approach and are completed. Once installation begins, work at your home typically completes in under a week.

Installing a new roof is a major construction project, which naturally brings with it activity, noise, debris, and dust. In our focus on Lora Ethic 4: integrity wins, treat the customer’s home like our own, we do things other roofers don’t to minimize our impact on your home:
  • We’ll plan where trucks will park, where roofing materials will be staged, and where the dumpster will be situated (for disposal of the old roof). We’ll review this plan with you, and incorporate any special instructions!
  • We’ll cover your landscaping and other sensitive areas with plastic and tarps, to catch debris and dust. We’ll review this covering with you!
  • We’ll help you move or cover any delicate items in the attic, to protect them from debris and dust.
  • We’ll clean up the mess at the end of each work day, throughout the project.
  • We’ll do a large thorough cleaning once the project completes. We remove all plastic coverings and tarps, walk your property looking for wood and shingle scraps, and use a magnetic nail finder to sweep up any loose nails invisible to the eye. We really focus on leaving no nail behind—we aren’t perfect, but are always working to be.
  • Noise is an unavoidable part of construction. If you work from home, or have young children that sleep during the day, we’ll coordinate with you so you can plan around the noise! And if you have any special considerations, we’ll do our best to accommodate.
4
After your new roof completes
After completing your new roof, we’ll perform the Lora Leak Test—hosing down every part of your roof, and validating proper function at the roof surface, at the roof edge, and from inside the attic (we wear shoe coverings in your home). The Lora Leak Test proves your new roof works exactly as expected.

Documentation from this test goes into the Lora Roof Completion Report, which records:
  • Removal of the old roof.
  • Details of all structural wood your new roof sits on.
  • Details of all workmanship.
  • Results of the Lora Leak Test.
  • Final inspection by Building and Safety.
  • All warranty information.
  • How to keep in touch with us in the future.
Your new roof will last a lifetime. The Lora Roof Completion Report documents it all.

The Lora Ethics

1
We will never try to sell our customers something they do not need.
2
We are here to educate, not persuade. We share our expertise. Our customers make the decisions.
3
Quality wins. We build roofs to last a lifetime.
4
Integrity wins. We treat the customer’s home like our own.
“As a business, we have a simple set of beliefs: the Lora Ethics. We focus on delivering services and products according to these beliefs—knowing that if we succeed, profit will follow.”
Zak Stratton
Lora Co-founder
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